feminism
As feminist discourse has entered the mainstream, it’s an idea that has been exploited for profit by mobilizing the language of empowerment to sell consumer goods.
objects
In the age of Hyper-capitalism, extreme consumerism affects not just our daily life but also changes our identity.
perfection
How do we fantasize, as Sara Cwynar proposes in her Red Film (2018), of "turning the body inside out," of showing our seams, of rendering ourselves unrecognizable and impossible to package or perform perfection? (Russell)
ethical
Ethical design and ethical consumerism are distractions from the cause.
subcultures
Gorgeous, abundant visuals are just pale imitations of what young people used to have: an actual scene.
capitalism
It seems design is locked in a cycle of exploitation and extraction, furthering inequality and environmental collapse.
creativity
[Creativity] is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything—job, place, person—that is not profitable.
desire
Why do we focus on the transaction over the expectation, the thing more than the impulse? (Helfand 184)
consumerism
Barbara Kruger, I shop therefore I am, 1990
desire-path
A desire path is an unplanned small trail created as a consequence of mechanical erosion caused by human or animal traffic.
maslow
The hierarchy of needs is used to study how humans intrinsically partake in behavioral motivation.
post-branding
Post-Branding empowers better design of public communication for civic and activist groups by replacing branding's predatory principles with a new set of strategies embedded in a new culture of craft.
gold
Sara Cwynar, Gold — NYT April 22, 1979 (Alphabet Stickers), 2013

Buddhism

The truth of suffering, the truth of the cause of suffering, the truth of the end of suffering, and the truth of the path that leads to the end of suffering

Alternative Hedonist

The choice to live a less commodity-intensive existence simultaneously satisfies altruistic and self-interested motives: to consume less is to try and improve one’s own experience of life and reduce one’s negative impact on the wider world, or, rather, it is to recognise that these two things – care for the self and care for others – are intertwined.

Hedonic Treadmill

The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes

Shopping

Shopping is articulating oneself through one’s choices. Writing is articulating oneself through one’s choices—choices made while writing.

Style

Designers are conduits of style, and their work is valued precisely for its ability to move through the circuits of consumer society and engage an endless variety of commodities and substrates. The successful employment of a style fuels attention, generating financial returns for clients and cultural capital for the designer in question.

Surfaces

We are designing surface. Surface multiplies, beyond any measure of necessity, beyond the laws of demand and supply, beyond reason.

Brand & Culture

We are leaving branded lifestyles behind, and stepping into a new world of belief, faith, and meaning.

Maximalism

Metahaven, Anja Kaiser, the Design Displacement Group and The Rodina all frequently take an overwhelming, maximalist approach as a direct critique of the lingering system of modernism and its aim of “objectivity.

Shame

The function of shame, Bowring suggests, is to try to get people to prioritise the opinions of anonymous others rather than develop and honour their own autonomous conceptions of usefulness, sufficiency, beauty and pleasure. (Frayne 171)

Choice

Red Film [2018] deals a lot with this idea that we are living in a world filled with choices, or purpoted choice, but we are actually just picking from a predetermined set of things—ways of being, lifestyles, even languages—that have been pre-decided and dictated by capitalism. (Cwynar, 9-10)